AI assistants have started doing the buying: comparing products, checking prices, completing checkout. They can only buy from stores they can read. Most small-merchant sites are unreadable to them. Yours probably is. We audit it, we fix it, and we measure the difference.
Request a free audit See what it meansIn 2026, agentic commerce stopped being a demo. The OpenAI and Stripe Agentic Commerce Protocol has been live since September 2025: Etsy is transacting through it, more than a million Shopify merchants are being rolled in, and Walmart sells inside ChatGPT. Buyers are asking assistants to find and purchase things, and the assistants are completing the sale. The reversal was fast: in March 2025, AI-referred visitors converted 38% worse than everyone else. Twelve months later, they convert 42% better.
And the standard is still being fought over. Google's Universal Commerce Protocol arrived in January 2026, co-developed with Shopify, Etsy, Walmart, and Target, and OpenAI has already reshaped its first checkout design toward merchant control. Two standards racing is not a reason to wait. It is the reason to get readable now, in a form any standard can read, before the winner locks in. The numbers above come from named industry sources, and every audit we deliver cites its own.
A human shopper sees your photos and your descriptions. An AI agent sees your site's structure, and if the structure is missing, it sees nothing it can trust. Machine-legibility is a short, checkable list:
None of this is exotic. It is wiring. Most small stores simply never had it installed, because until now nothing was reading for it.
Nobody controls which store an AI assistant recommends. Anyone who guarantees you placement or ranking inside ChatGPT or any assistant is selling something they do not control.
What we can make true: when an agent looks at your store, it can read your products, answer its buyer's questions from your content, and complete the purchase where your platform allows it. Readable is the part you can own. That is the part we deliver, and we prove it with before and after numbers.
| Machine Legible | Typical AI-visibility agency | |
|---|---|---|
| Setup: audit + full fix | $500 to $2,500 by store size | rarely offered standalone |
| Ongoing: monitoring + upkeep | $49 to $199/mo | $1,500 to $5,000/mo |
| Built for | small merchants | brands with marketing departments |
The delivery is AI-run with human inspection, which is why the price fits a small business. The gap in the market is not the technology; it is that nobody built this for the store with five employees. That is the whole company.
The first 25 stores get the full audit free. We set our pass thresholds before the first audit was run, and we will publish the aggregate results, hit or miss. You get your report and keep it, no strings. If the findings make the case, the fix is quoted from the table above; if they do not, the report says that too.
Send your store URL to audits@machinelegible.com from any email. The button above opens your mail app if you have one; if nothing opens, use Copy and send it from wherever you do email.
Machine Legible is an AI-first operation: the audits, the fixes, and the monitoring are run by AI systems with human inspection on every deliverable. We run on the same systems we install, and our own operating record is kept the way we ask you to keep yours: readable, measured, owned. We do not sell you anything we do not use.